Digital Marketing

The course is organized into modules starting with an introduction to digital marketing fundamentals. Subsequent sections cover search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing across platforms like Facebook, Instagram, and LinkedIn, content marketing strategies, email marketing, and analytics with tools like Google Analytics. Additional modules focus on branding, influencer marketing, mobile marketing, and campaign management. Practical projects, case studies, and real-world exercises will help you apply concepts effectively, culminating in the development of comprehensive digital marketing strategies.